About PageCraft


PageCraft’s partners, Heidi Hornbacher and Carlo Cavagna, are graduates of the UCLA screenwriting program and work as story consultants and writers for hire. Heidi has written numerous features, treatments, and TV pilots for various independent producers. She also co-founded the Slamdance Script Clinic, and has judged for the Slamdance Film Festival screenwriting contest, the Page Awards, and The Writer’s Lab (presented by New York Women in Film and IRIS, with the support of Meryl Streep).

PageCraft’s workshops are currently led by Heidi and occasionally other top screenwriting teachers and working writers. Meet our instructors past and present HERE.

Read Heidi’s blog about screenwriting.

Our StoPageCraftry

In 2008, UCLA screenwriting students Heidi and Carlo brought a group of UCLA writers and professor Paul Chitlik to Italy for a magical two weeks of writing. We got so much solid writing done, pushed our writing skills so much further and had so much fun, that we decided this should be a regular thing.

In 2012 we expanded from the Tuscan gem, Villa Michelangelo (the namesake of our original name, Michelangelo Screenwriting), to the charming hill town of Orvieto. In 2014, we launched bite-sized U.S. workshop weekends along with script consulting services and changed our name to PageCraft to reflect the art and science of writing. As one of our instructors put it, “Although there’s a technique [to writing], there’s also a bit of mysticism to the creative process that’s tough to explain.”

We bring writers together with quality instruction and guidance. Our goal is for each participant who joins a PageCraft retreat or workshop to leave with more polished skills, beneficial connections and quality pages. We strive to ensure our training isn’t just another class, but something that moves writers’ careers forward. Our programs feature a blend of writers’ room-style feedback, theory and skill intensives, and one-on-one consultations from industry experts. Many of our alumni have gone onto win contests, find representation and sell projects. All have found new friends and colleagues. We are proud to be a valuable stepping stone in their career paths. Let us help you find your path too.



Villa Michelangelo in Tuscany, site of the first PageCraft Retreat.